The genre refers to the method based on similarities in the narrative elements from which films are constructed those elements can be the plot, the mood, the setting..Basically it is the type of the film. To determinate the genre (type) of the film you have to try find the conventions of the genre for example for a horror film, blood will be a convention that has to be in the film. It is very useful to know the film genre because the film-maker can start to thinking in the target audience and the marketing. The genre affects the target audience and the marketing because a thriller cannot be sold of the same way that comedy film is.
The sub-genre is a genre inside the genre. A thriller film besides the classic conventions of this genre the film can have conventions of another genre for example guns and shooting, so as the film is on the base a thriller, these others conventions transform the way of how the audience perceive the plot so instead of being a purely thriller film it becomes an action thriller film because it has conventions of both genres but the thriller's conventions are dominant.
Both posters are from the thriller genre but the have different sub-genres so the mood of the poster is different.
"The others" is a pshycological thriller so the colours are more intruiguin on the other hand "Fair Game" as is an action thriller the poster is serious but has clues that are telling us what to expect as the CIA stamp.
These posters show how important is to have clear the genre and the sub-genre of the film beacuse it affect the way of how it will be presented.
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